MERCEDES-BENZ IS LEADING THE PACK AS MULTIPLE SPONSORS JOIN DRUID CITY MUSIC FESTIVAL
TUSCALOOSA, Ala. – Druid City Music Festival (DCMF) announced today a partnership with Mercedes-Benz U.S. International (MBUSI), securing exclusive title rights for the national company. As the title sponsor of DCMF, MBUSI will be featured in all DCMF marketing leading up to, and during the festival.
“This partnership serves as another example of a national brand recognizing the legitimacy of our festival,” Said Tuscaloosa Tourism & Sports President and CEO Don Staley. “We’re excited to announce our partnership with Mercedes Benz and to have added them as our title sponsor for 2019.”
“Music has always played an important part of the cultural fabric of Mercedes-Benz – whether it be through the playlists our customers enjoy on a road trip in their luxury vehicles or through our global sponsorships of musical performances in our communities. Mercedes-Benz U.S. International, Inc. is pleased to help bring this exciting new cultural festival to the Tuscaloosa community and we welcome all music fans – whether you fancy country, rock, R&B or jazz -- to experience all that Tuscaloosa has to offer.”
About Druid City Music Festival
The inaugural Druid City Music Festival will be held August 23-24, 2019. DCMF will consist of two days of live music and entertainment, featuring various genres of popular music across 21 different venues in and around Downtown Tuscaloosa. This festival will not only cater to the several thousands of college students who call Tuscaloosa home but also the thousands of concert fans located throughout the Southeast. Tuscaloosa is advantageously situated within a four-hour drive from several music-centric metropolitan areas, which will allow for the city, and the Festival, to become an easily accessible destination weekend for those who travel for the two-day event.
About Mercedes-Benz U.S. International, Inc. (MBUSI)
The Mercedes-Benz Tuscaloosa plant (Mercedes-Benz U.S. International - MBUSI) was the first major automaker to open a passenger car facility in Alabama. MBUSI is the production location for the GLE-, GLS- and GLE Coupe SUVs, as well as the C-Class sedan for North America. The plant currently employs more than 3,700 Team Members and is responsible for more than 22,000 direct and indirect jobs in the region. Mercedes-Benz Cars recently announced plans to invest another $1 billion in the construction of a battery factory and expansion of its logistics operations into Bibb County and for the production of electric vehicles by the beginning of the next decade. To date, Mercedes-Benz has made in excess of $6 billion capital investment in the Tuscaloosa operations and more than 3 million vehicles have rolled off the plant's line for customers around the world.